Autoglass had a vision for the windscreen of the future, but it wanted to convey its concept more widely. LEWIS shot and edited a video showing that vision from the perspective of the driver. We used a variety of video effects, including graphical overlays and motion tracking. The video received 20,000 hits in the first 48 hours.
This video achieved over 128,000 views in its first two weeks of release, rising since to over 215,000. The video portrayed the windscreen of the future with augmented reality technology and won the award for ‘Best use of Video’ at the Digi Corp Comms Awards 2012.