Videos

 
If a picture paints a thousand words, video paints 25 thousand words per minute. Video can be an exceptionally powerful tool in PR and marketing, conveying a message with infinitely more impact and personality than text. LEWIS produces video interviews, voxpops, viral videos and animations. We also provide video journalism services to cover client events and announcements.

Basic Interview

 

• Interview with a company spokesperson
• Head and shoulders shot (talking head)
• One or two camera angles
• Filmed in an office or on a plain background
• Recommended duration is 2-5 minutes

Event Filming

 

• Video filming of key seminars and speeches
• Voxpop interviews with event attendees
• Video interviews with key spokespeople
• Montage of highlights from the event

Brand/Product Overview

 

• Uses multiple other video elements
• Interviews/voxpops
• B-roll of office, products, services etc
• Titles and animations
• Recommended duration 3-5mins

 

B-roll Video

 

• Video clips used within a wider video project
• Shots include offices, products, employees, etc
• Shot on location or equipment brought to LEWIS

Voxpop Video

 

• Interviews with people on the street
• One cameraman and one interviewer
• Filmed in any location
• Recommended duration is 2-3 minutes

Coverage Video

 

• Montage of press and online coverage
• Text messages included to provide a narrative
• Branding included in logos and background
• Recommended duration is 2-3 minutes

 

Motion Graphics

 

• Animation of a product or company
• Kinetic typography animated with spoken words
• Mimics the company barnd
• Recommended duration is 1-2 minutes

Annotated Video

 

• Company spokesperson speaking into camera
• Full body shot or just head and shoulders
• Text and graphics annotations next to them
• Recommended duration is 2-5 mins

Rapid Response Video

 

• Interview with spokesperson
• Identified newsworthy subject
• 20 mins filming slot in London
• Edit on location on same day
• Immediate distribution to YouTube